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Millions of data points. Seconds to make the right decision. For the SAS Hackathon 2026, Notilyze and MDM Motorsport are teaming up to explore how racing data can be transformed into actionable intelligence, helping teams make faster and smarter decisions when every millisecond matters. 

Source:  SAS - Blogs

Conference demos often struggle with the same challenge: showing people what technology can do without asking them to sit through another product presentation. 

At SAS Innovate 2026, SAS partner Notilyze took a different approach. Rather than leading with a traditional demonstration, Notilyze showcased an interactive soccer game that encouraged attendees to play first, then discover the analytics behind the experience. Built on SAS® Viya®, the experience combined gamification, real-time analytics and data visualization to show how raw data can quickly become actionable insights.

SAS has introduced the SAS Viya MCP Server, a new layer designed to bridge large language models and enterprise analytics.

This article explains the problem it solves in modern LLM applications and the value it brings to governed, reliable AI-driven analytics workflows.

Most organizations have more data than ever before, yet turning that data into decisions remains a challenge. At the recent Brainbay's Inspiration Day hosted by Brainbay, we explored a challenge many organizations still face: Why do so many dashboards fail to drive real decisions? Despite increasing investments in analytics, insights often remain underused, not because the data is wrong, but because it’s not accessible in the right way. In our session, we showed how better visual design can already make a significant difference in guiding users toward key insights. But the real shift happens when combining dashboards with Large Language Models.